(2013 – 2016)

Facilitated social media, online advertising and promotions for THE SM STORE, the largest department store chain in the Philippines.

This involves art direction, photography, collateral development, styling, media planning, and communication with several agencies and talents.

Also involved in several store opening efforts (SM Aura, SM BF, SM Lanang, and the relaunch of SM Makati)

IMAGING

• Responsible for the production and curation of images for The SM Store’s social media platforms as well as print materials.

• Produced and curated collaterals for several mall openings.

• Involved in the production of the SM Everyday site.

MARKETING

• Developed several digital and social media partnerships with a drive-to-store objective.

• Launched several digital campaigns to improve engagement and awareness.

STYLE UP SM MAKATI (SMxAIMEE SONG)

• Involved in the development of the digital marketing plan.

• Spearheaded several drive-to-store engagement activities via social media, including a snapchat hunt.

• Conceptualized, managed, and curated the collaterals for this campaign. This includes photos, videos and digital advertising collaterals.

LOVE TO SHOP CAMPAIGN (SARAH JESSICA PARKER)

• Involved in the development of the digital marketing plan, which features Hollywood fashion icon Sarah Jessica Parker, as the new face of The SM Store.

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