Digital Marketing

• Launched and managed several of The SM Store’s Social Media accounts which includes, Facebook, Instagram, Snapchat, Pinterest, and several revamps of the website.

• Responsible for the communication with relevant entities that aided in the entirety of The SM Store’s Marketing needs – Agencies, Influencers, Producers, Suppliers.

• Executed digital marketing campaigns for The SM Store from 2013 – 2016, with a heavy  focus on imaging as well as a drive to store objective.

Notable Campaigns:

  • Style Up Campaign – Responsible for the digital leg, which featured international fashion blogger Aimee Song (Song of Style). Effectively executed a Snapchat hunt promo which supplemented the growth of The SM Store’s other social media platforms, online noise, as well as foot traffic for SM Makati.
  • Tweet Day Sale – Cost effective solution in promoting the 3 Day Sale that generated good engagement and participation on Twitter.
  • Love to Shop Campaign – Support of SM Aura’s opening, which featured Hollywood fashion icon, Sarah Jessica Parker.
  • Other – Effectively conceptualized and executed several social media campaigns to boost engagement and awareness. This includes : 1) Thematic promos – Father’s day, Christmas giveaways, Valentine’s day and the like. 2) Sale events 3) Store openings

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